The name Fundament is the Danish word for foundation. For us, Fundament is a platform for the mixing of disciplines necessary for high quality design. We work across the scales of design, architecture, and public space. Our common ethos is built on three principles: context, experimentation, and engagement.
context, starting with people.
Through research, workshops, and dialogue, we strive to root all of our projects deeply within their context. Our approach is user-driven, starting with a study of how people interact with the spaces we seek to improve or the products we seek to create.
In designing public spaces we observe how people use a site throughout times of the day, look for the age and gender diversity of users, and assess existing qualities of a space. We then use this data to design interventions to make spaces more inviting to a broader range of people. Throughout this process, we conduct qualitative interviews to test our assumptions. In designing products we use prototypes to gain valuable input from a diversity of possible users. We use this data to continually fine-tune our designs, optimizing and simplifying each element of a design.
experimentation, thinking by doing.
We use prototypes and models to test qualities we seek to optimize, and drive our design by insight gained from these tests. We seek to fail early and try ideas out before over-thinking them. Our workshop is thus one of the prized spaces in our studio, and the starting point of any design.
engagement, participatory design.
We believe that when facilitated well, bringing many hands into the design process can lead to extraordinary results. For this reason, we regularly engage children, teens and adults in workshops to help design and build the spaces they will inhabit. We have sought to fine-tune the co-creation process, creating the proper parameters and framework for participants to easily engage with the design process while ensuring the quality of the end-result.